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Make Sales a Predictable Success

Most businesses send people out to sell with little or no proper training. Sales hires, even with previous experience, rely on instinct, old habits, or guesswork. They often miss steps, fail to read the customer accurately, or over-discount just to close. Without a clear structure, deals fall through, the wrong products get pushed, and hard-earned leads slip through the cracks. Managers wonder why they aren't meeting targets and why customers aren't truly satisfied.

AKSH’s sales training brings proven order and clarity to your sales process. Drawing on 24 years of frontline and leadership sales experience, the AKSH team crafts every session around the realities of your business—B2B, channel, or direct. From prospecting and understanding buyers' needs to closing deals and getting referrals, trainees move through every step with hands-on practice. Each session simulates authentic scenarios, whether the buyer is entirely new or already halfway through their decision, with emphasis on objection handling, negotiation, and after-sales support.

Core Focus Areas

  • Structured Sales Process: Master every stage—prospecting, needs analysis, pitch, objection handling, negotiation, closing, and referral generation.

  • Understanding the customer: Gain the ability to interpret buying signals, identify genuine needs, and promptly customise solutions.

  • Objection Handling: Equip your team to confidently turn resistance into progress and close more deals.

  • Negotiation & Value Selling: Reduce discounts, win better margins, and cement long-term value for customers and the company.

  • Post-Sale Support: Build loyalty and upsell opportunities with clear after-sales protocols and follow-up habits.

  • Personal Accountability: Develop disciplined routines for target achievement and pipeline management.

Teams Gain:

  • A step-by-step, repeatable approach—no more winging it.

  • Objection handling and negotiation become strengths, leading to fewer discounts and stronger deals.

  • Executives close faster, support customers post-sale, and generate more referrals.

  • Sales managers receive techniques for target setting, territory planning, and structured review, ensuring every team member is pulling in the same direction.

Are Your Sales Efforts Repeatable or Random?

Ask yourself these quick questions:

  • Are your salespeople relying on instinct instead of a structured process?

  • Do you see deals slipping away even after promising customer conversations?

  • Are discounts eating into margins just to get a “yes”?

  • Do your reps struggle with handling objections or negotiating confidently?

  • Is after-sales follow-up inconsistent, leading to lost referrals and repeat business?

  • Are sales targets being missed despite a hard-working team?

Psychology of Sales

  • Understanding the mind of the buyer
  • Types of buyers
  • Buying process
  • Best time to approach a buyer
  • Keeping the buyer interested
  • Customer Lifecycle Management

Retail Sales or B2C Sales

  • Why customer’s buy
  • Understanding and Navigating a Key Account
  • The 7 Step Sales Process
  • Handling Objections Effectively
  • Close Sales like a Champion
  • Improve conversion ratio
  • Upselling and Cross – selling
  • Build a never – ending chain of buyers

Key Account Management or B2B Sales

  • Developing an Account Strategy
  • Understanding and Navigating a Key Account
  • Create a concrete plan to approach Large Accounts
  • Build relationship with key players in the Accounts
  • Value Selling
  • Understand the customer buying process
  • Retain customers for life
  • Improve conversion ratio

Sales Management Training

  • Sales Forecasting and Planning
  • Territory / Account Management
  • Monitoring Sales Activities
  • Coaching the team on the job
  • Review and provide Feedback
  • Managing Executive Time

Negotiation Skills Training

  • When and Why we should negotiate
  • Anatomy of a Negotiated Deal
  • Key tactics in a Negotiation
  • The tradeable currencies
  • How to retain Power throughout the process
  • Closing the deal effectively

Channel Management Training

Distributors, Modern Retail, Dealers, Channel Partners, Resellers, Retailers are the extended Sales and Service arms of an organisation from identification to recruitment to keeping them performing at the highest level are essential for the overall business success of the principal company.

  • Roles of a Channel Manager
  • Recruiting quality Channel Partners
  • Developing a Business Plan
  • Channel Staff onboarding and Management
  • Business Monitoring and Review
  • Training and support

Turn Sales Into a Repeatable Success.

If you answered yes to even one of these, your team is ready for sales training.

Turn every pitch into progress